


Fluid personas are not static, abstract target groups. Fluid personas are based on dynamically clustered behavior patterns of user groups and form the data basis for our toolbox applications. From dynamic user segmentation, to far-reaching analysis of buying behavior, to analysis of the entire Buyer Decision Journey – whether B2B customer, agency or B2C online store – our toolbox can be flexibly tailored to each customer’s individual requirements.
After more than 100 successful AI projects, we know many internal and external barriers that need to be overcome when introducing AI-based technologies. We can help you identify and successfully overcome them.
Our interdisciplinary team has extensive expertise in AI application development and AI business consulting.