What do Fluid Personas do?
Fluid Personas deliver new perspectives on your audience!
Prioritization of topics and products for individual user segments
Dynamic segments based on topic and product interests
Targeted content creation and distribution
With the help of Fluid Personas, you can find…
… the relevant users for specific goals!
… and relevant content for the right users!
What questions can you answer using Fluid Personas?
Why do your customers buy your products – and why not?
How do my non-buyers look like?
What kind of content is relevant for which customer?
Are you offering the right information in the right place?
We don’t view digital target groups as static, abstractly constructed interest groups. We analyze your users anonymously and purely on the basis of behavior. This allows us to identify trends, changes or new interests at any time on a granular data level.
Fluid Personas are the basis for predicting user behavior and content performance.
Mapping of dynamic user profiles
100% anonymous and DSGVO compliant
AI-based calculations on all properties of all users
Detection of interest variations and content preferences
Analysis of non-buyers
Analysis of user behavior and content along the user journey
Processes over 200x more data compared to traditional tools
New insights and trends thanks to AI-based user segmentation
With Fluid Personas, you create the foundation of a holistic content strategy and targeted content personalization.
New insights, context & trends at the most granular data level in the form of AI based user segmentation
For data analysis, clustering and evaluation of the Fluid Personas we use our in-house toolset epicAi.
The presentation of results includes the data-driven behavioral profiles of your user groups, an overview of user behavior on your website/webstore and shows patterns and correlations in behavior for content and conversion goals.
We also provide data interpretation, recommendations, optimization suggestions and derive the expected business impact.
- Tracking & Data Review
- User segmentation with the help of Fluid Personas
- Presentation of results
- Development of application scenarios with business impact
- Evaluation of effectiveness for user groups and content offerings
- Recommendations for content strategy
- Temporal content monitoring
Using the behavior-based user profiles, we derive a suitable recommendation for your content strategy and observe the temporal variability of the impact of your content offerings.
We also answer the question of how you can generate real business impact from it.
We cast the right use cases for you into sustainable applications and automation processes. E.g. data pipelines, automated reports, analysis dashboards, processes for content personalization or applications for automated user attribution.
- Monthly reporting & optimization updates
- AI-based personalization
- Dashboard solutions and data pipelines
- Process development for continuous user attribution