Measure the relevance of your products to unknown users browsing your websites or online store.
User segmentation with Fluid Personas delivers new perspectives on your online shop users!
With Fluid Personas you create the basis for a holistic content strategy and targeted content personalisation.
Analysis of the purchase decision process of your users.
Dynamic segmentation based on topic and product interests.
Identification of relevant topics & products for individual user segments.
Predicting user decisions in the user journey of your online shop.
How do Fluid Personas work?
Based on anonymous user behavior and product interests, we generate fluid user groups…
… and observe their dynamics over time!
Benefits of Fluid Personas at a glance.
- Continuous measurement of topic relevance
- Dynamic behavior segmentation
- Funnel analysis
- Impact analysis of your advertising measures
- DSGVO-compliant website personalization
How do Fluid Personas differ from “Classic Personas”?
… who is my strategic desired customer?
- View from a macro perspective
- High degree of data abstraction and stereotyping
- Highly simplified view of reality
- No consideration of temporal variability
- Complexity and multi-layeredness of human behavior is not represented
… what drives my ACTUAL customers?
- Use the full scope of data at a high level of detail (micro perspective)
- Focus on behavioral data & meta data, not personal data!
- the customer reality is reflected undistorted in behavior
- Temporal dynamics of user behavior and user characteristics are taken into account
AI-based Fluid Personas are bias-free and complement classic target group analysis from a bottom-up perspective in real time
What makes Fluid Personas unique?
Our tracking delivers over 200x more data compared to traditional tools
Mapping of dynamic user profiles
AI-based calculations on all properties of all users
Detection of interest variations and content preferences
100% anonymous and DSGVO compliant
Analysis of your content for positive or negative impact on the user along the funnel
Fluid personas as a basis for predicting user behavior and content performance.
With Fluid Persona Segmentation, your digital target groups are no longer static, abstractly constructed interest groups . We analyze your users anonymously and purely based on behavior. This allows us to identify trends, changes or new interests at any time on a granular data level.
Measure your users’ purchase decision process
The behavior of a user in the funnel provides information about his or her decision-making stability. By analyzing the swing vs. focus behavior of your users, we derive suitable measures that optimally accompany each user group to conversion.