SMA Development GmbH strives to protect and respect your privacy. With this data protection information, we would like to inform you on which basis and for which purposes we process personal data that we have collected from you or that you have made available to us.

Who is responsible for data processing and to whom can I contact?

The responsible party in the lines of the General Data Protection Regulation (GDPR):

SMA Development GmbH

Leutragraben 1

Intershop Tower

07743 Jena, Germany

You can contact our data protection officer at the above contact details or by e-mail:

What is personal data?

Personal data are all information relating to an identified or identifiable natural person. Identifiable is a natural person who can be identified directly or indirectly, in particular by assigning him/her to an identifier such as a name, customer number, location data, an online identifier or with regard to special characteristics.

Which information do we collect?

Data, which you communicate to us within for general inquiries

For inquiries addressed to us, we process your name, contact data (e.g. telephone number, e-mail address) and all other information that you provide when completing forms or other data fields on our website. This includes information you provide when you: Submit a request for a specific product or ask a question or give us feedback.

Data you communicate to us with the sending of online application documents

When we receive application documents electronically, for example by e-mail or via a web form on our website, we process the personal data of the applicant for the purpose of processing the application procedure.

Within SMA Development GmbH, only those staff members will have access to your data who need these data to process your application. Service providers contracted by us may also receive data for these purposes if they maintain data secrecy and, among other things, commit themselves to comply with our instructions under data protection law in writing.

General data that we collect when you use this website

When you visit our website, a number of general data is collected and stored in log files. We may record the types and versions of browsers used, the operating system used by the accessing system, the website from which an accessing system accesses our website (so-called referers), the resources you access, the date and time of access to the website, an Internet Protocol address (IP address), the Internet service provider of the accessing system and other comparable data and information that enable us to prevent security hazards and breaches in the event of attacks on our website.

When using this general data we do not draw any conclusions about the person involved. Rather, this data is required to correctly deliver the contents of our website, to optimize the presentation of the contents of our website, to ensure the long-term functionality of our website and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber attack.

These pseudonymously collected data are evaluated by us statistically, on the one hand, and on the other hand with the aim of increasing data protection and data security, in order to ensure an adequate level of protection for the personal data processed by us. The pseudonymous data of the server log files are stored separately from all personal data provided by a person involved.

Data we collect for website-usage-analysis and improvement using cookies or similar analysis tools

We use Cookies on this website. Cookies are text files which are stored on a computer system via an Internet browser.

Many cookies contain a so-called cookie ID, a unique identifier. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. In addition, your anonymized IP address, information about your operating system, Internet browser and other device details, such as resolution used, are also collected. This enables the visited websites to distinguish the individual browser of an individual user from other Internet browsers that contain other cookies. The purpose of this recognition is to provide users of this website with more user-friendly services that would not be possible without cookies.

By using a cookie, the information and offers on our website can be optimized to the user’s benefit, also to make it easier for users to use our website. Cookies are also used to place advertisements.

The placement of cookies by our website can be prevented at any time by using a corresponding setting in the used Internet browser, thereby vetoing its use permanently. Please follow the instructions in the “help” area of your internet browser. Furthermore, cookies that have already been set can be deleted at any time via the internet browser or other software programs. This is possible in all common internet browsers. If you disable the use of cookies in the Internet browser used, not all functions of our website may be fully usable.

Change cookie settings:

Change cookie settings here

Google Tag Manager

We use the Google Tag Manager. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Using the Google Tag Manager, we can integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager records your IP address, which may also be transmitted to Google’s parent company in the United States. The use of the Google Tag Manager is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on his website. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.

Google Analytics

We also use Google Analytics, a web analysis service provided by Google Inc. “(“Google”), which enables an anonymous analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

However, Google will previously shorten your IP address within member countries of the European Union or in other countries that are signatories to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google will use this information on behalf of SMA Development GmbH, to evaluate your use of the website, to compile reports on website activities and to provide other services relating to website and internet use to the website operator. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.

In addition to the steps described above, you can also ask Google to prevent Google from processing this data. Download and install the browser plugin available with the following link

You can prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie is set to prevent future collection of your data when you visit this website: Disable Google Analytics. Further information on terms of use and data protection can be found at or at

Please note that on this website, Google Analytics has been extended by the code “anonymizeIp” to enable anonymous collection of IP addresses (so-called IP masking).

epicinsights Predictive Analytics

Our website uses cookies or JavaScript to collect and evaluate information for the optimization of content displays. This information includes, for example, information about your computer and connection to the Internet such as type, version, number and extensions of the browser, as well as fonts, time zone settings, operating system and platform, the complete Uniform Resource Locators (URL) clickstream to, through and from our website, i.e. the order of the pages of our website you visit, including date and time, cookie number, the offers you viewed or searched for on the page, the duration of your visit to a detail page, information about page interaction (e.g. scrolling, clicking on specific page elements) and about leaving the page. The collection and evaluation is exclusively pseudonymous and does not allow us to identify you. In particular, the information is not combined with any personal data about you. On the basis of this information, we can show you offers on our page that are specifically tailored to your interests, as they result from your previous user behaviour.

You can prevent the processing by epicinsights by clicking on the following link:

Integration of YouTube videos

We have embedded YouTube videos in our online content, which are stored on and can be played directly from our website. This is done within the bounds of a legitimate interest according to Art. 6 para. 1 p. 1 GDPR, namely the appealing design of our website. We have no influence on this data transfer.

By visiting our website, YouTube receives the information that you have accessed the corresponding sub-page of our website. This occurs regardless of whether YouTube provides a user account via which you are logged in or whether no user account exists. If you are logged in at Google, your data will be directly assigned to your account. If you do not want your data to be associated with your YouTube profile, you must log out before activating the button. YouTube stores your data as usage profiles and uses them for the purposes of advertising, market research and/or designing its website in line with requirements. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, and you must contact YouTube to execute this right.

For more information on the purpose and extent of data collection and processing by YouTube, please see their privacy policy. There you will also find further information on your rights and setting options to protect your privacy:


We use so-called Lead Gen Forms as part of our efforts to acquire new customers.
Lead Gen Forms are advertisements in social networks that enable the integration of contact forms in sponsored content. Lead Gen Forms are particularly important for us in the B2B sector. We use the Lead Gen Forms services of the following providers: LinkedIn (LinkedIn Lead Generation). In the context of new customer acquisition, we use so-called Lead Gen Forms services. By using these Lead Gen Forms services, we offer prospective customers a function within the framework of new customer acquisition with which they can provide us with their email address or other user information as a user of a social network used by them.
LinkedIn uses forms for lead generation and functions and content of the LinkedIn service can be integrated. If you are a member of the LinkedIn platform, LinkedIn can assign the call-up of the above-mentioned content and functions to the user’s profile there.
Further information on data protection and the Lead Gen Ads from LinkedIn can be found here: and respectively.
You have the option to prevent this in the future if you set an opt-out cookie: The legal basis for the use of Lead Ads Tools is Art. 6 (1) lit. f DS-GVO.
Our legitimate interest for using these tools is for marketing purposes in the context of initiating business. After the purpose has been achieved, we delete the data you have submitted via Lead Gen Forms, unless we are legally obliged to retain it for a longer period of time or we still need your personal data for the performance or settlement of an existing contractual relationship or for verification purposes. In such cases, we delete the relevant data after the statutory retention period has expired or as soon as we no longer need the data for the implementation or processing of an existing contractual relationship or for verification purposes.
We have no information on the deletion of personal data collected from Lead Gen Forms providers.

Use of HubSpot

In our company, we use the HubSpot service for various purposes. HubSpot is a US software company with a branch in Ireland (contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, phone: +353 1 5187500). HubSpot is an integrated software solution that we use for various aspects of our communications, including email marketing, CRM & contact management (name, contact details, company, job title and others), forms evaluation and newsletter distribution. For this purpose, we have entered into a contract for order processing (AV contract) with HubSpot, whereby the information about you is processed in accordance with our instructions.

In order to improve the user experience on our website and to adapt our marketing measures to the needs of our visitors, we also use cookies from HubSpot. These help us analyse your use of our website by associating your activities, such as contacting us, downloading white papers, registering for trials, registering for events and submitting forms, with your cookie. By analysing your website usage, we can learn, among other things, which pages you have visited, at what time and which forms you have completed. In addition, for some forms, we may send you requested digital resources via email.

The information HubSpot collects, such as IP address, geographic location, browser type and length of visit to our website, is analysed by us to generate reports about the visit and the pages visited. By subscribing to our newsletter as well as downloading other documents, we can also record your visits to our website on a personal basis with the help of HubSpot and inform you specifically about topics you prefer. In addition, we may collect and process other data such as geographic location, navigation information, referral URL, performance data, application usage information, Hubspot subscription service credentials, files viewed on site, domain names, pages viewed, aggregate usage, operating system version, internet service provider and device identifier. The location of the data hosting is the European Union.

If you generally do not want HubSpot to collect data, you can prevent the storage of cookies at any time by changing your browser settings.

We use all collected information exclusively for optimisation and in the interest of our customer relationship. If, for example, you subscribe to our newsletter or download other documents, HubSpot can also record your visits to our website on a personal basis using your additional details (especially name/email address) and, if necessary, provide you with targeted information on your preferred topics. The legal basis for the processing is your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. If you do not want Hubspot to collect and process the aforementioned data, you can refuse your consent or revoke it at any time with effect for the future.

More information about HubSpot’s privacy policy

More information from HubSpot regarding EU data protection regulations

We store your personal data for as long as it is necessary for the purpose of processing. As soon as they are no longer needed to achieve the purpose, they are deleted. The transfer is secured by so-called standard contractual clauses, which ensure that the processing of your personal data complies with the security requirements of the GDPR.


In order to provide you with forms, we use the HubSpot service. In doing so, we forward your data to HubSpot, which processes it exclusively on our behalf. You can find more information in our privacy policy under “HubSpot”.

Where do we store your personal data?

By using this website, data will also be transmitted to countries outside the European Economic Area (“EEA”) within the framework of the data processing specified, unless you opt out. For these countries, the EU Commission has not passed an appropriate resolution to the effect that there are no data protection regulations comparable to those of the EU (so-called third countries).

The companies named above are certified under the EU-US privacy shield; standard contractual clauses also apply and guarantee the persons concerned an appropriate level of data protection, in particular legally binding and enforceable rights.

All other data processing takes place exclusively in the EU using contractually bound service providers acting on our behalf.

How long do we store your data?

SMA Development GmbH processes and stores personal data of the person concerned only as long as this is necessary to fulfil the purpose or as far as this is legally required.

If SMA Development GmbH concludes an employment contract with the applicant, the transmitted data will be stored at SMA Development GmbH for the purpose of processing the employment relationship in compliance with the statutory provisions, otherwise the application documents will be deleted five months (at the latest) after the announcement of the rejection decision, unless any other legitimate interests of the data processor stand in the way of deletion. Another legitimate interest in this sense is, for example, a duty of proof in proceedings under the General Act on Equal Treatment.

Also, retention periods under commercial and tax law may prevent deletion. The defined periods for storage and documentation are up to ten years. If the purpose of storage is not fulfilled or if a legally prescribed storage period expires, the personal data is routinely restricted or deleted in accordance with the statutory provisions, unless this is used as evidence.

On what legal basis do we process your data?

We process the aforementioned personal data in accordance with the provisions of the EU General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG):

On the decision on the establishment of an employment relationship (Article 6 para. 1 lit. b GDPR in conjunction with § 26 BDSG)

We process the data that you have sent us in connection with your application in order to check your qualification for the position (or any other open positions in our company) and to carry out the application procedure in accordance with § 26 BDSG.

In the context of balancing interests (Article 6 para. 1 f GDPR)

If necessary, we process your data to protect the legitimate interests of us or third parties, provided you have not objected to the use of your data, for:

Monitoring the success of our advertising campaign, also to improve the effectiveness of our marketing efforts and to make the success of our sales organization measurable;

Statistical analyses of the use of our website, to design the website to suit your interests and to ensure that the content of our website is displayed in the best possible way for you and your computer;

Enforcement of legal claims and defense in legal disputes;

Ensuring IT security, data protection control and data security;

Prosecution of criminal offences;

Providing you with information about our products, services, offers or technical developments (direct marketing) which you, as our customer, request from us or which we believe may be of interest to you, to the extent permitted by law;

To store certain personal information when you purchase a service or have indicated a preference for marketing communications or other correspondence, e.g. to process follow-up requests, to improve our service;

On the basis of your agreement (Article 6 para. 1 a GDPR)

Insofar as you have given us consent to process your personal data for certain purposes (e.g. processing enquiries via contact form), the lawfulness of this processing is based on your consent.

We use the newsletter service of HubSpot. This service provider is also the recipient of the data for technical reasons. HubSpot is a software company from the USA with a branch in Ireland. The data processing is carried out by:
HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500.

For sending the newsletter, we use the so-called double opt-in procedure, i.e. we will only send you a newsletter by e-mail if you have previously expressly confirmed that you wish to receive our newsletter. You will then receive a notification e-mail from us asking you to confirm that you would like to receive our newsletter by clicking on the link contained in the e-mail. Of course, you can also use the unsubscribe link in each newsletter to cancel your subscription. We store the data you have provided for subscribing to the newsletter until you unsubscribe. After unsubscribing from the newsletter, Sendinblue deletes the data from its servers. If we have stored data from you for other purposes – e.g. e-mail addresses for the processing of contracts – these remain unaffected by this.

The legal basis for data processing within the scope of the newsletter is your consent in accordance with Art. 6 Para. 1 lit. a DSGVO. You can revoke this consent at any time. To do so, you only need to unsubscribe from the newsletter. You will find a corresponding unsubscribe link in the respective newsletter or on the website. A simple e-mail to us is also sufficient to revoke your consent. The legality of the data processing operations already carried out until the revocation remains unaffected by the revocation. The same applies if you do not want any analysis. In this case, you must unsubscribe from the newsletter. For this, too, it is sufficient to click on the link in the respective message, send us a short e-mail, or unsubscribe via the website. The unsubscribe e-mail can be sent to any of our e-mail addresses and to:

We also use your personal data on the basis of your consent for direct marketing purposes or to obtain your opinion on our products and services, which may be used for marketing, research and analysis purposes, provided you have consented to be contacted for such purposes.

Is automated decision making used?

In principle, we do not use fully automated decision making according to Article 22 GDPR. If we use these procedures in specific cases, we will inform you separately, insofar as this is required by law.

Is the provision of personal data required by law or contract?

You are not obliged to provide us with the aforementioned personal data via the website.

Other recipients?

In addition to service providers acting on our behalf and the aforementioned recipients, we may also disclose your personal data to third parties if we are obliged to disclose or pass on your personal data in order to fulfil a legal obligation or to protect the rights, property or safety of SMA Development GmbH, our customers or others, to enforce our terms of use.

Your rights as a data subject

Any person affected by our personal data processing shall have the right of access (Article 15 GDPR), the right to correction (Article 16 GDPR), the right to cancellation (Article 17 GDPR), the right to limitation of processing (Article 18 GDPR), the right of contradiction (Article 21 GDPR) and the right to transfer data (Article 20 GDPR). The restrictions according to §§ 34 and 35 BDSG apply to the right to information and the right of cancellation. In addition, there is a right of appeal to a data protection supervisory authority pursuant to Article 77 GDPR in conjunction with § 19 BDSG.

Information on your right of objection under Article 21 GDPR

Right of objection on a case-by-case basis

You have the right to object at any time for reasons arising from your particular situation to the processing of personal data concerning you, which is based on Article 6 para. 1 f GDPR (data processing on the basis of a balance of interests); this also applies, where applicable, to profiling based on this provision within the meaning of Article 4 para. 4 GDPR.

We also process your personal data in individual cases in order to carry out direct advertising. You also have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is connected with such direct advertising.

If you object, we will no longer process your personal data, unless we can prove compelling reasons worthy of protection for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If you object to the processing for direct advertising purposes, we will no longer process your personal data for these purposes. In the case of direct advertising by e-mail, you can cancel their delivery at any time without incurring any costs other than the transmission costs according to the basic rates. A message in text form to the contact data (e.g. e-mail, fax, letter) is sufficient for this.

Revocation of consents given

The affected person can revoke the consent given to us at any time. This also applies to the withdrawal of declarations of consent issued to us prior to the validity of the EU Data Protection Basic Regulation, i.e. before 25 May 2018. The revocation of consent shall not affect the legality of the processing carried out on the basis of the consent until revocation.

Perception of objection or revocation of consent given

The objection can be made form-free and can be addressed to us by telephone, for example:

by clicking the Unsubscribe button at the bottom of an email message (newsletter);

by using our contact form;

by written notice to:

SMA Development GmbH

Leutragraben 1

07743 Jena, Germany

by telephone under the phone number Tel +49 3641 316 99 76

or by e-mail at

Please contact the data protection officer directly with regard to your data protection rights.


In accordance with the Data Protection Act, we take appropriate steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the transmission of information over the Internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of the data transmitted to our website; any transmission is at your own risk. Once we receive your information, we apply strict procedures and security features to prevent unauthorized access wherever possible.

Links to third party websites

Our website may contain links to and from the websites of our partner networks, advertisers and affiliated companies. SMA Development GmbH assumes no responsibility for the content of websites that are linked to its website. If you visit a third party website, it is your responsibility to ensure that you read the privacy policy and the terms and conditions applicable to that website.


We are registered with a page on Facebook. The terms of the provider apply: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
Contact details of the service provider: Facebook []
Privacy policy of the service provider: Facebook Privacy Policy []


We are a member of XING SE. The terms of the provider apply: XING SE, Dammtorstraße 30, 20354 Hamburg.
Contact details of the service provider: XING SE []
Privacy policy of the service provider: XING SE Privacy Policy []


We are registered with an account on Instagram. The terms of the provider apply: Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA.
Contact details of the service provider: Instagram []
Privacy policy of the service provider: Instagram Privacy Policy []


We are a member of LinkedIn. The terms of the provider apply: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland.
Contact details of the service provider: LinkedIn []
Privacy policy of the service provider: LinkedIn Privacy Policy []


We are a member of Twitter. The terms of the provider apply: Twitter International Unlimited Company,
One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland.
Contact details of the service provider: Twitter []
Privacy policy of the service provider: Twitter Privacy Policy []

Notifications of change

If we decide to change our privacy policy, we post those changes on our website so that you will always know what information we collect, how we use it and under what circumstances we may disclose it. If at any time, we decide to use your personal information in a manner different from that communicated at the time of collection, we will notify you by e-mail (to the extent that we are required to do so by applicable data protection laws).

Contact our epicinsights team: